AllianceHCM’s mobile Applicant Tracking System (ATS) helped Fuel City optimize recruiting efforts
A valued client of AllianceHCM, Fuel City is a growing travel center with around 400 employees and seven locations across the Dallas-Fort Worth area, including Fort Worth, downtown Dallas, Mesquite, Haltom City Boulevard, Cedar Hill, Harry Hines, and one opening soon in Wylie.
When Fuel City decided to partner with AllianceHCM in 2021, they were happy to discover a quick implementation process and all-in-one workforce management system, as well as an easier way to recruit and engage their employees.
Stan Denegre, regional general manager for Fuel City, spoke with us about their experiences with hiring and employee retention, as well as Fuel City’s satisfaction with AllianceHCM’s mobile-friendly applicant tracking and onboarding platforms. Stan currently oversees six of the Fuel City locations and helps coordinate all of the roles within each of those stores, including the carwash managers, retail managers, food managers, and general store managers.
Attract and interact with candidates at every stage of the hiring process
Like many businesses, Fuel City has dealt with the struggle of finding and keeping good employees. For years, Fuel City managers handled the recruiting process on their own, posting open positions across multiple job boards, yielding measly results.
With AllianceHCM’s applicant tracking system (ATS), Fuel City was able to easily post all of their open positions across multiple locations to their own custom online applicant portal, and a better suited talent pool started applying shortly after.
“If candidates have gone through our custom job portal and taken the time to fill out an application, they seem to be more interested and more qualified for our open positions,” said Stan. “Right now, labor is a huge problem. Across the board in every industry, hiring and retention are difficult, so if we find a way to gain a good full-time employee, that avenue is really important to us.”
Fuel City also took advantage of AllianceHCM’s custom QR code service that links directly to their applicant portal, which helps streamline the process even further and eliminates missed opportunities with good candidates.
“We’re seeing a lot more focused candidates,” Stan explains. “and I think a lot of that comes from the front door QR code window decal; when applicants come in, they scan it, and then they just apply.”
“We also just did a social media post pushing people to apply with the QR code, and we had a lot of clicks,” said Stan. Before we’d just have to say, ‘Go to our website and apply.’ Now, we have a QR code for applicants to scan, and that seems to be what everyone’s using these days.”
No more missing data or illegible handwriting to decode
Instead of wasting time dealing with paper applications or having hiring managers interview unqualified candidates, AllianceHCM’s applicant tracking system has helped simplify Fuel City’s hiring process and ensures the best candidates apply for their open positions. For Fuel City, it’s been a very helpful organizational tool and an easier way to track all of their applicants.
Retain employees with a better candidate experience and recruiting process
AllianceHCM recognizes the difficulties not only in finding good employees, but also in keeping them. With a streamlined process, good communication, and easy onboarding experience, candidates are more likely to stick around.
“When someone applies and they see that it’s not just a paper application, the follow-up is quick and prompt, and we have all that information collected off the bat, there’s less repeating themselves and the process is a lot more seamless for the applicant, that usually leads them to stay longer as an employee,” Stan shared.
For Fuel City, being able to see the entire candidate pool is also an important aspect of a quality applicant tracking system. With AllianceHCM, hiring managers can access candidate information and help push that applicant to the right location or next hiring steps.
“For us, one of the most beneficial features of the applicant portal is being able to filter and sort by store location. Since we have several stores, we can see who applied for which store. If that store’s not hiring, we are able to call and offer that candidate the same position at a store nearby,” Stan said. “It kind of brings a unity together, when before it was just case by case and store by store.”
Fuel City manages their entire employee lifecycle with a 100% mobile process
Because Fuel City has a lot of “moving parts” to their business, they were in need of a solution that was just as mobile and flexible. AllianceHCM has helped Fuel City streamline their hiring process, simplify their onboarding, and easily engage their employees with a mobile-friendly experience.